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How to Become a Professional Photographer

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How to Become a Professional PhotographerOur sixth Christmas guest writer, commercial photographer Keith Cooper from Northlight Images, shares his top tips for becoming a professional photographer.

So you want to be a Pro Photographer?

Many people wonder about their futures and whether it?s a good time to become a professional commercial photographer?

I often get asked about what it takes – so here are some of my answers. Remember I?m a commercial photographer (so no weddings or portrait work) – If you want to be a wedding photographer then ask one of them How to Become a Professional Photographer

I?ll ignore the old Pizza joke – OK I won?t

Q. What?s the difference between a 15? pizza and a professional photographer?
A. A 15 inch pizza can feed a family of four?

Some of what I get asked?

?I?m a keen amateur photographer – what do I need to know to have a professional career??

It?s about running a business first – taking good photos helps, but if you can?t run a business it?s just a hobby that earns a bit of cash.
Oh, and have a business ?plan? – even if it?s just a side of A4 with some notes.
One of my favourite related articles is by Dan Heller (http://www.danheller.com/truisms.html)

How to Become a Professional Photographer
?What qualifications do you need??

Actually need? None whatsoever. I?ve not so much as an ?O? level related to photography.  I do have two degrees in unrelated subjects and I?ve previously run another business.

Having run a business before is what really makes the difference.

However, if you?re looking to study, then look for courses that include a significant amount of business studies or are at least oriented towards the business of being a photographer.

More academic ?Arts? courses may look attractive but remember when you are writing your essay about contemporary trends in photography, that this knowledge is fine for academia, but rarely impresses potential clients (I used to be a university lecturer too How to Become a Professional Photographer

?My passion is for photography??

Passion helps – it?s what gives your pictures an edge.
Business knowledge is what fills the bank account.

Two things I?ve discovered about a lot of ?Pro? photographers since deciding I was one (Oh, and that?s all it -really- takes)

1 – Most don?t understand the technology and where it is going, and how it will change things.
2 – From a business point of view, most couldn?t organise their way out of a paper bag.

Just be comfortable about those two areas and you are already ahead of many in the business.

?What professional organisations should I join??

I think it?s important to distinguish between tangible business benefits and more personal (development) ones. These will depend on the field you work in. I?m a commercial photographer and don?t deal with the public (i.e. no portraits/weddings)

Awards are great if you are into competitions (I?m not). There are plenty of free resources on the web. I?m one of the list moderators for the ProDIG forum (http://prodig.org/) – a mailing list specifically set up for the discussion of professional digital imaging related issues (a useful web site too – all free). I also run the Photography Business club on the Ecademy social networking site (http://www.ecademy.com/module.php?mod=club&c=5798)

Take for example ?professional? qualifications – I?m not doubting the personal sense of achievement that some people get from obtaining these and possibly having assorted letters after their name, but as someone who doesn?t ?use? any of my various academic qualifications, I do question their actual benefit in a business context? oh, and yes my Mum is the -only- person who ever uses the ones I have.

Many other organisations also offer legal assistance and other types of benefits for your business – personally I?m a member of the Federation of Small Businesses (http://www.fsb.org.uk), which offers a lot of benefits, including the one that other members are potential clients too. In fact I?m Vice Chairman of the Leicester branch, which gets me invited to a lot of networking events and meetings (and yes, I always take a camera with me)

If I wanted a press card, I?d join the NUJ or one of the other ?gatekeeper? organisations – but I don?t need one for my work.

At various shows and exhibitions, I?ve asked all the major UK Photographer organisations what the -business benefits- are to membership – they mention things that sound good, but personally don?t stack up much in actual business terms (particularly since several benefits I already get via the FSB). In addition I have a personal distaste for the membership criteria for some ?professional? organisations, in that my clients judge the quality of my work, not some self appointed arbiters of what?s good (yes, this is a personal bugbear of mine How to Become a Professional Photographer

I should add that not one potential client has ever asked about my professional affiliations? your mileage may vary.

Join whatever you like, but be realistic about the benefits to you personally and to your business. When people say how good something is, ask them to quantify the benefits.  Chances are, most have never attempted it. Many joined organizations as students and never get round to questioning their ongoing relevance. Some may fall back on vague appeals to professionalism or something like that. Professionalism to me is about the way I choose to run my business, not paying membership dues or getting a secret code ring How to Become a Professional Photographer

How to Become a Professional Photographer
?I?d like to specialise in XXX?

Well yes, so would I? but I know that the world of photography is changing fast and that may have to be just part of my business – until good fortune and a bit of forethought might allow me to do more of that sort of work.

Look to diversify your business and not put too many eggs in one basket. My own web site is one aspect of having a varied approach. If someone wants to know what I do, then I run a photography business – it just happens that being a photographer is an enjoyable part of that business.

?How much should I charge??

Probably more than you thought – most people coming into the business make the mistake of trying to compete on price.  There will always be someone cheaper and prepared to undercut you. Live with it.

I have two prices – full price or free – never reduced price. Free means I?m getting something -very- useful in return. Once you do a job at a cut rate for someone, then they?ll only ever see your ?proper? prices as a price hike.

Just beware the dangers of ?free? work – that promise of publicity? It rarely matches up in reality with what you thought.

Have you tried getting someone to do work on your house very cheaply in return for mentioning to your friends that they did it?  If it doesn?t work in the building trade then what makes you think it?ll work for you as a photographer?

?In my latest project??

Projects are for fun, for learning, for filling in time when you?ve no work.
They are not a substitute for business planning and marketing?

I have ones I do ?just because? and ones that could potentially benefit my business.

?Should I do this??

Only if you are serious and can see how the business could work, otherwise carry on taking great photos and get a real job too How to Become a Professional Photographer

Biography
http://www.northlight-images.co.uk

Keith Cooper is a Professional Commercial Photographer based in Leicester, UK who as part of his business writes photography articles and reviews on the Northlight Images web site. Although he particularly likes black and white landscape photography, he doesn?t think there?s much money in it.  As part of his teaching and consultancy work, he?s even prepared to teach estate agents to take better house photos.

All images in this article © Keith Cooper




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How to Become a Professional Photographer

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#1
Michael Warf

Interesting that you bring up free work, it seems to have caused quite a ripple throughout the ‘net. Working for free, if done responsibly (for a cause, or creative expansion) will be quite karmic for your business – but don’t forget we all need to eat.


#2
Spot Cool Gadgets

Happy New Year, all. May your 2009 be full of great photos!


#3
Tim Speciale

Very good read, i can relate to the whole thing. For those of you who read this and are merely wondering how to just take a photograph, check out http://www.thephotodictionary.com and its blog http://www.thephotodictionary.com/blog


#4
Carlo Schüller – Photographer

Persistence is also very important. If you have a dream, do not give it up. You must fight for the things you want.


#5
Photography Download

Hi,

I’m here to share some Rapidshare downloads of all world-renowned wedding photography DVDs at http://photographydownload.blogspot.com/

Some of the titles I have:
1. Gary Fong – How to Get Rich As a Photographer
2. Gino Lucadamo Vol 1-5
3. Mike Colon – Reaching the High-End Bride
4. Mike Colon – The Colon Experience 4-Day Intensive
5. Mike Colon – On Location With Mike Colón Toronto
6. Jerry Ghionis Vol 1-3
7. Dean Colins
8. Bambi Cantrell – vol1 Contemporary Wedding Photography
9. Bambi Cantrell – vol2 Choices and Challenges
10. Doug Gordon – Bride Alone Flow Posing

Click here for the entire collection, ready for download:
http://photographydownload.blogspot.com/

Cheers How to Become a Professional Photographer


#6
David Oster

This is my cup of tea!!!
Nicely put Keith.
I believe you presented the only way a pro photographer should work and the attitude he might have on this kind of business.

How to Become a Professional Photographer

David Oster


#7
Richard

A good read and having just jumped into this world myself after years of being a hobbyist getting a bit of cash on the side a nice affirmation of my own thoughts on getting into the “Pro” industry i.e it is all about a good business sense and getting your brand out there so people know about you.

http://www.evolvingphotos.com.au


#8
luke john

how many years does it take to become a photo


#9
Landscape Photography

I’m glad you decided to go with the pizza joke… so true!.


#10
Cheyne

How are you. It is nobler to declare oneself wrong than to insist on being right – especially when one is right. Help me! It has to find sites on the: Stock market strategy. I found only this – dow Stock market. By stock trading basics public company. Not be taking the wisest course after all. Thank :-( Cheyne from Republic.

How a Magnum Photographer Shoots for National Geographic

How a Magnum Photographer Shoots for National Geographic

Written and photographed by Stuart Franklin.

I photographed Tongariro National Park and the adjoining Whanganui river for National Geographic?s July 2009 issue during the austral winter of 2007 and the summer of January 2008. It took a while to get into the magazine, but this sometimes happens. For someone who loves the outdoors and hiking (or tramping as it’s known there) this was a dream assignment. The Tongariro Crossing is one of the world’s great one-day hikes. For us, it was especially exhilarating in winter when, after an arduous clamber up steep rocky terrain, we ended up on a flat expanse where we changed into crampons for the rest of the climb. Visibility can change in an instant from total white-out to amazing views of the adjacent volcanoes. In winter it’s certainly worth hiring a guide and we were lucky with the team from ‘Adrift’ – great company and very professional. The other thing that can change is the wind. Suddenly you can be almost blown off your feet by the gusting blasts around Red Crater. Since most of my photography was done on an Ebony 5×4 view camera with a heavy duty tripod, finding low wind levels at the summit, was a major element of the challenge. I shot on 5×4 transparency because I wanted the very best quality; where I couldn’t use 5×4 I used a Hasselblad 39 megapixel digital camera, especially valuable for the aerials.

The main picture was shot just emerging from the southern beech forest with Mount Ngauruhoe in the background. Mount Ngauruhoe was used as Mount Doom in the Lord of the Rings movies. Everything happened quite fast. I was struck by this amazing lenticular cloud (normally a sign of high wind velocity) over the peak and quickly set up the Hasselblad, trying to capture both the snow-clad mountain and the forest below. It was a lucky moment. But when you are out hiking a lot, there are always these moments: it’s just you never know exactly when they’ll happen.

How a Magnum Photographer Shoots for National Geographic

The second picture shows a strange sculptural boulder in front of the calm glacial Upper Tama lake. I became fascinated by this boulder, all its marks and scourings. It reminded me of something ritualistic, like Stonehenge. I tried to photograph it with the 5×4 camera, so that it blended into the skyline behind. I wanted to play on the illusion of 3D so the rock seemed to come out of the picture. I used camera movements to ensure the background and foreground were totally in focus. That’s one big advantage of 5×4, although this can also be done to a lesser extend with some shift lenses. The film I was using was Fuji Velvia 50 and sometimes 100 – always the “quickload” version. I also took time to make polaroids before the final picture. That’s something that won’t be possible anymore!

How a Magnum Photographer Shoots for National Geographic

The third picture was shot with one of my favourite lenses – the 90mm Schneider lens on 5×4. The aim here was to show the amazing volcanic colours around the crater lakes of Tongariro. I hadn’t seen these orange colours before. It was a raw and beautiful scene and we spent most of an afternoon getting this picture right. We worked as a team of three, carrying all the gear between us – two camera kits, a heavy duty tripod, film, and – most important – stuff to munch on. They have great jelly candy in New Zealand that kept us going on the long day’s hiking. I’ve forgotten what it’s called: I just remember the dinosaur shapes!

How a Magnum Photographer Shoots for National Geographic

The fourth picture is, as you can see, three photographs fused together to form a panoramic. It took several trips over the Tongariro Crossing to get the right conditions for this picture. I wanted to see the steam from the venting volcano, the emerald lakes, the hiking trail to the left going off towards the tussock grass, and the desert to the right. I’d seen a lot of pictures of the ‘emerald lakes’ but I wanted to set them in a bigger geographical context. Also, I wanted to show the hikers to give a sense of scale. I have to confess that I’m not an expert at this kind of panoramic photography, but I did learn quite a bit in the process. That’s the thing about photography. No matter how long you’ve been doing it, there’s always more to learn.

How a Magnum Photographer Shoots for National Geographic

The fifth picture was just a scene I came across by chance. Well, I have say that it’s through serendipity that I get most of my pictures. We were just hiking through the Waitonga Falls one winter morning. There was a lot of mist about and the small lakes were iced over. At the base of the falls I notice these icicles and great light coming through. The picture was taken using the Ebony 5×4 camera with just one sheet of film. Now those afficiandos of HDR photography will know why I’ve just said that. To be honest, if I shot this picture today, HDR is probably the way I’d go, but at the time I had limited confidence or experience in the technique. Having said that this single frame may have worked out better. As I said before, the joy of photography is that every day there’s something new to learn.

Biography

Stuart Franklin was born in London in 1956. Having left school at 16, he went on to study photography at West Surrey College of Art and Design. His photographic career began when he started to work for the Sunday Times and Sunday Telegraph Magazine in London and later with Agence Presse Sygma in Paris. During his time at Sygma (1980?85) he absorbed the skills of news photography, and also followed Henri Cartier-Bresson?s approach to photography; as he puts it, ?curious, gentle, surreal with beautiful compositions ? his work influenced just about everything I attempted.?

In his words, ?At Sygma photographers arrived from Algeria, Iraq and Lebanon unloading their Domke bags and their stories. Later I felt confident enough to tell my own. I covered the 1983 Nigerian exodus, the Heysel Stadium disaster, the Beirut bombing of the French and American bases, the civil war there and in Sri Lanka, the conflict in Northern Ireland and finally the 1984?85 famine in Sudan.?

In Khartoum Stuart shared a flat with Sebastião Salgado for a few weeks. Salgado worked with Magnum Photos in Paris ? founded by Cartier-Bresson, David Seymour, Robert Capa and George Rodger. Stuart was invited to join in the summer of 1985, and has been a full member since 1989, serving most recently as the agency?s president, a post to which he was elected in 2006.

It was during the course of 1989 that Stuart took his acclaimed photographs in Beijing?s Tiananmen Square, where a demonstration for freedom ended in a massacre. Thereafter he began to move away from news into magazine feature photography. Between 1990 and 2004 he photographed about twenty stories for National Geographic Magazine.

During this time Stuart decided to pursue a better theoretical understanding of some of the issues he confronted, by embarking a period of academic study in 1997. He graduated with a first class degree in geography from Oxford University, and went on to complete his doctoral thesis there in 2002. In 2005 he undertook the series of large-format photographs of Europe?s changing landscape that has led to his most recent book, ?Footprint: Our Landscape in Flux? (Thames & Hudson, 2008).

During 2009 Stuart will being continuing with two projects in the UK: ?Overground? supported by Transport for London, and ?Scotland?s Transitional Landscapes? supported and funded by the Scottish National Galleries. Additionally, Stuart will be travelling in Mali and the Middle East. In the Middle East Stuart will be working on co-curating the Noorderlicht Photo Festival 2009. ?Footprint? will be exhibited in Cannes during the Sony Photographic Awards.

Stuart?s published books include: The Time of Trees (Leonardo Arte, Milan, 1999), La Città Dinamica (Mondadori, Milan, 2003), Sea Fever (Bardwell Press, Oxford, 2005), and Hotel Afrique (Dewi Lewis, Manchester, 2007), ?Footprint: Our Landscape in Flux? (Thames & Hudson, 2008).

All Photos © 2009 Stuart Franklin / National Geographic
Photos by Stuart Franklin in the July issue of National Geographic

Citizen Photojournalist Sells Image For $40,000

The image was grainy, low quality and shot by a 17-year-old, most likely on a mobile phone.

And, according to the London Times, it earned the photographer £20,000 (around $40,000).

The picture was the first photograph taken of one of the cars used in the attempted bombing in London recently. It showed the Green Mercedes that had been parked outside the Tiger Tiger nightclub in Haymarket, and next to it, one of the gas canisters that the car had contained.

One of the factors in determining the price of the picture ? around £2,000 a license ? seems to have been the photo?s rarity. The bomb was discovered in the early hours of the morning when few people, other than nightclub revelers, would have been around. By contrast, the BBC received around 70 images of the Glasgow attack which occurred in the mid-afternoon.

We might simply conclude then that it pays to be lucky. Had more people been around at the time the car bomb was discovered, and had some of them been better at taking photos or been carrying a higher quality camera, then presumably that 17-year-old wouldn?t now have a full bank account.

And had the bomb not been discovered just as the morning?s newspapers were going to print, then presumably the media would have had more time to track down some better images.

All that may be true. The first aspect of taking a winning spot photograph is always being lucky enough to be in the right spot at the right time.

But we can also conclude that the second aspect is that quality still counts. That blurry image is hard to find now. It might have appeared in the following day?s papers but once better pictures came in, it disappeared.

A high-quality photo of one of the Glasgow attackers however, spent the best part of a day at the top of the BBC?s news site. (You can see it permanently halfway down this page.) It?s a picture that tells a story and is likely to become an iconic part of the events this summer.

Whether it made more money than the teenager?s image though would be down to the third aspect of successful citizen photojournalism: good marketing.