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Sparking New Life into a Photography Career

Sparking New Life into a Photography Career

Photography: Robert Buelteman

Every photographer has a different vision of success. For some, life would be perfect if Time Magazine were to send them and their camera bag to Afghanistan, Iraq and Sudan. For others, sipping wine at a gallery opening while collectors battle to buy their art would be the ultimate sign that they?ve arrived. And for many, just being paid for a picture or winning a commission for a portrait would tell them that they?ve got talent, technique and an audience for their work.

But what happens next? What do you do after you?ve got used to phone calls from editors, when you?ve seen the red stickers on your framed photos or once sales and commissions have become a standard part of your life?

That was a dilemma faced by Robert Buelteman, a 51-year old landscape photographer known for his pictures of California. His black and white images had already been published in two books. His photos form part of the permanent collections of Yale University Art Museum and The Santa Barbara Museum of Art. And a steady supply of commercial assignments meant that he was able to earn a rewarding living from his camera.

Ansel Adams, Fiber Optics and Sculpted Plants

For most enthusiasts that would be the stuff that photography dreams are made of. But the death of a number of relatives and a desire for new challenges led Buelteman to look at a completely new way of creating pictures.

?It isn?t that I was running from dissatisfaction so much as I was seeking new possibilities for myself and for my art,? he explains. ?As a witness to the loss of four family members to cancer in the late 90?s, I had learned that life is short, and didn?t want the precious gift that my life is to be spent doing what had already been done by so many so often.?

Twenty years earlier, Sarah Adams (the granddaughter of Ansel) had shown Buelteman Walter Chappell?s Metaflora portfolio of flower images at her home in Lee Vining. As he searched for a new outlet, Buelteman recalled that meeting and an idea he?d had about combining photography with fiber optics.

The result was a method that draws on his studies in chemistry, physics and optics at Berkeley to create a new kind of Kirlian photography, a technique that involves passing an electric current through an object on an a photographic plate to generate an image of the corona discharged around the object?s edges.

Buelteman?s approach though is particularly difficult. He takes live plants and ?sculpts? them with a scalpel until they?re translucent. Working in the dark, he then prepares an ?exposure matrix? made up a sheet of 8×10 tungsten-balanced transparency film mounted on an easel. This is supported by a sheet of metal in a solution of liquid silicone, which itself is sandwiched between two sheets of Plexiglas. To create the image, Buelteman connects to the metal sheet to a spark plug cable, places the sliver of plant material on the film, and fires 80,000 volts through the metal ? and the plant. The current leaves a glow on the film in the shape of the plant. Finally, Buelteman uses strobe lights and fiber-optic cables to add extra light effects.

3,000 Exposures? 30 Images

It?s a process that can demand a great deal of time and experimentation. A single photograph can take anywhere from an hour to create to a number of months spread over several years. Calla lilies, for example, only bloom for a few weeks, creating a short window each year to get the picture of the plant right. The 30 images contained in Buelteman?s first portfolio ?Through the Green Fuse? took 3,000 exposures and 60 hours a week for two years to produce.

?This is not a technique that one perfects,? Buelteman told us. ?It reminds me of dancing.  Dancing is its own reward, and once you try to do it right, you?ve lost the rhythm.  This process, impossibly difficult with so many variables that it defies the traditional controls that we have come to expect as photographers, is a roll of the dice.?

The images though, shot without a camera and dependent on the corona created by the electrical charge are unique, and certainly very different to the traditional black and white photos Buelteman had produced in the past. The response though has been phenomenal. Galleries have snapped up his photos and the Santa Fe Institute invited him to be an artist-in-residence, giving Buelteman the freedom to continue developing his technique.

At the same time though, Buelteman has continued shooting and selling his black and white landscapes which he prints himself. Without those sales, he points out, he might ?you know, have to get a job or something.? And creating the pictures helps to keep him grounded and engaged in his art, he says. It?s something he predicts he?ll never give up.

It would be wonderful to say that the moral of Buelteman?s story is that it?s always possible for a photographer to change direction, branch out into new areas and succeed. But of course, that isn?t the case. There was no guarantee that Buelteman?s technique would work, that any of the images he produced would be attractive or that anyone would want to look at them or own them. But that wasn?t the reason he did it. Being a successful photographer might be rewarding and satisfying but the thrill of success itself is never a reason anyone ever picks up a camera. That?s always done for the pleasure of creating pictures that make you proud. Buelteman himself notes the most important characteristic he looks at to measure the success of his technique isn?t the number of exhibitions, print sales or media  interest the images generate but his personal excitement and passion to continue doing it.

?When, as an artist, you have tapped into that special place where you no longer feel separate from the rest of life there is a spontaneity and a beauty and a rhythm in your art that others respond to,? he says. ?While this is a place available to all of us, I find myself able to visit only occasionally.?

And, of course, if it turns out that people like your new images well enough to buy them as much as they like your old ones, then that really is the stuff of dreams.

Selling your Images with Amazon

Selling your Images with Amazon

Log into Amazon at the moment, and on the front page, you won?t just find the usual list of recommended products that you probably don?t want. You?ll also see a homely-style photograph of a cake in the shape of a Kindle.

We don?t know if Amazon paid for that photograph (although we suspect it didn?t). We are sure though that the site that supplied it is now seeing its server costs fly through the roof as a portion of the gazillions of people who see Amazon?s home page every day click the link above Jeff Bezos? signature.

In terms of exposure, getting your image and a link on Amazon?s home page is like being chosen as Book of the Month by Oprah. It?s a guaranteed winner.

But you can?t wait for that to happen to you if you want to use Amazon as a way of earning income through photography. Nor do you have to sign up to the company?s affiliate system and plaster Amazon?s ads all over your Web pages (although there?s nothing wrong with that.)

There are plenty of other ways to pick up cash as a photographer with the help of the world?s largest online retailer.

Sell your Photography Book on Amazon
Probably the easiest way to make money with Amazon is create your own photography book and place it on the site that millions of people turn to first when they?re looking for a printed volume. Amazon?s Advantage program lets anyone sell their books, music or DVDs and even offers a print-on-demand service through CreateSpace so that you don?t have to splash out on inventory that just fills up your garage.

We like the way Blurb lets photographers create and sell books, but it?s worth comparing Blurb to CreateSpace to see which lets you build the better product and offer it in the best way. You might even find that it pays to use two different self-publishing systems depending on your marketing stream.

You could even take this further and create a DVD that teaches how to shoot photographs in your particular niche and sell it in the same way. If other photography enthusiasts often ask how they can shoot photos like yours, that should be a good sign that you?ll have a market.

Of course, it?s not enough to create your product and place it on Amazon. If you?re going to sell it, you?ll need to promote it too?

Use the Reviews
One very easy way to do that is to become one of Amazon?s reviewers.

Anyone can contribute their opinion of any product sold on Amazon. That means that you can leave messages under sales pages for any cameras, lenses and lighting equipment you use. You can let people know what you think about various photography books and photographers. You can even offer tips and advice about the sort of items the buyer is thinking of purchasing.

And if you also include a link to your website each time you do that, you?ll be creating a road to a sales page that lots of targeted buyers are going to travel down.

You could certainly just link to your home page and let the site do its job but you could also create a special landing page for Amazon?s shoppers to promote particular services or products ? even photography items that you?re selling on Amazon.

When a site the size of Amazon hands out free space on its Web pages, it?s just a waste for any entrepreneur ? and especially a photopreneur ? not to use it.

Update your Amazon Blog
Another tool that Amazon offers its sellers is a blog on the sales page. That might sound a little strange. Few people are going to log in to an Amazon sales page to read your latest thoughts. They might do it to read Dan Patterson?s latest thoughts but they?re less likely to do it to read the postings of a photographer they hadn?t heard of until just a few minutes before.

You can still use the blog though by adding a few brief articles that reinforce your image as a skilled photographer with good images and information to offer a buyer.

If you already have helpful posts you can take from your website, you won?t even have to do any extra work.

Steer Clear of Prints
One strategy you?d probably want to avoid though is trying to sell your prints through Amazon. Search for photographic prints on the site and you should find that you?re faced with a pretty meager choice, most of them placed there by large retailers.

Whether that?s because people just don?t want to buy art on Amazon or because photographers just aren?t doing it is hard to say. It?s possible that eBay simply does better. But it does look likely that you?d have a hard sell.

If you?re looking to shift your images on Amazon then, your best bet is to use one of the many methods of putting them on the pages of a book? then market it like mad.

Backing Up, Managing and Sharing Your Photos

Backing Up, Managing and Sharing Your Photos

Digital cameras have introduced us to a world of possibilities that were previously not available with shooting film. The ability to instantly see what we’ve captured, and to edit, share and print the images has changed how we take pictures. It has also changed how many photographs we take, where they get stored and what we do with them. We were limited to 36 images per roll of film, now an average digital camera can store hundreds if not thousands of photographs on memory cards, encouraging (even taunting) us to shoot more.

Shooting more photos means capturing more memories, always a great thing. The downside is what to do with all of them, how to manage them, keep them backed up and share with friends and family. Utilizing local, network and online storage for backing up is a great, easy idea, and allows sharing the memories without the need or pain of attaching large files to email.

Local and Online Solution

This is an amazing solution in that you get the best of both worlds. Local storage, which is easily accessible, to an entire home or office, and online storage, accessible from any location with high-speed internet access. This solution is called a network attached storage (NAS) device, an example of which is the WD My Book World Edition. This device also takes the guesswork out of backup procedures with automatic and continuous backup software.

Utilizing the included MioNet software, you can also access your NAS from anywhere that has an Internet connection. This is a big advantage over external hard drives directly attached to your computer and the reason that we advocate using a NAS. As a photographer taking pictures anytime, anyplace, wouldn’t it be nice to be able to upload all the day’s shots to the NAS device in your home or office? You can rest assured all is safe, and if you have a staff, they can begin working with photos while you are on to the next shoot.

Being cross platform and supported by both Windows and Mac means you can painlessly share and access all the photos and data you have on your home network, or anywhere in the world.


Backing Up, Managing and Sharing Your Photos

Online Web Based Solutions

Ideally, utilizing both an online backup storage and sharing solution with a local NAS would give the best possible scenario for recovery of data should something happen to the local NAS.

Here’s a roundup of some of the top web sites that offer sharing for your photos. An important thing to note is that only one of these sites, Flickr, allows for unlimited photo storage. The other sites are mainly for sharing your photos and are not viable backup options.

Flickr has become somewhat of the standard for online web albums and sharing photos.  They’ve made it so easy a grandmother can upload photos, yet still utilize advanced features such as commenting and tagging, along with the ability to create custom photo streams to appeal to everyone. Groups created inside Flickr share photos, critiques and ideas and this is all offered free. A paid account with Flickr opens up the upload and storage limits to be unlimited and gives access to advanced statistics. There is no built in photo editor on Flickr, though.

MyPhotoAlbum has one of the most attractive web interfaces for sharing photos of the bunch. They offer 1,000’s of different templates and designs to create a very personalized, fun web album of images. They don’t limit the number of photos or albums you can host and offer privacy settings that enable you to control who can and can’t see your images. MyPhotoAlbum also stores the full, high-resolution images on their server with no editing needed. Another interesting feature they offer is a personalized domain, http://you.myphotoalbum.com, allowing you to create an easy-to-remember address to email your friends and family.

Pbase has been one of the largest photographer image sharing communities online for the last few years. With forums for chatting and albums galore, it’s become one of the premier places to show off your photography skills. Advanced amateurs and professionals alike use this service to showcase their best photos, learn from others and get inspired. Pbase is a paid service, unlike most of the others listed, but for that you are also getting advice from other photographers. It’s probably not a site you’d want to use to just upload photos from your last vacation to share with the parents.

All of these sites offer basically one thing: online storage of your images. The advantages to this are plenty:

  • Easily share with friends and family by simply emailing a link. No need to attach files to emails one at a time.
  • Commenting and tagging in albums allows you to quickly and easily identify and find photos.
  • Some offer automatic backup solutions, great in the case of a hard drive failure, corrupt operating system or home invasion / flood / fire.

Backing up online should be done in addition to localized storage, not instead of, just to have a fail-safe.

Got any backup, management or sharing tips of your own? Leave a comment below…

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